Comics Legends and Heroes is ready to step into the 21st Century... with our new blog. This is our first post, and we'll just put it out here and see what kind of response we get.
So, what topics should we begin with? We have several things we'd like to put in our blog, but probably more things that we will exclude. We would like our blog to be a feedback forum for the community on the latest comic topics. We don't want to hype our latest sale! We want to report on the comics we like, and some we would rather leave on the rack. We don't want to list all our titles arriving on the coming Wednesday (we already have a spot for that, on our New This Week page). We'd like to explain our marketing choices, the reasons behind them, and open it up for feedback from you, our customers. We don't want to list that we only have one copy left of Captain America #25!
In other words, we are not wanting to use this blog as just another advertisement. We have a web page for that, and print ads, and bumper stickers. We don't want to sell you something with this blog. We have an EBay and retail store to do that. We do, however, want to present topics that are relevant to our customers. We will occasionally mention an upcoming event (such as Steve Rude's appearance in our store for Free Comic Book Day), but mainly to solicit feedback from you. We may want to talk about improvements to our store that make it a better shopping experience for our customers or just ideas we are tossing around to get your feedback. We will also use this forum to talk about our community efforts, such as assisting Mike Bullock with his Comic Exchange Program in Schools and Libraries (see the article at the Comics in the Classroom website):
http://www.comicsintheclassroom.net/oo2007_interview_bullock_comicexchange.htm
In other words, we use our other advertising means to hype our store. With our blog, we want to discuss the medium and how our store fits into the culture. If you've been to our store, you know we are trying to do something special here - All ages marketing, the cleanest store in town, great organization, etc. This is our way to get your feedback on all the things that make us Arizona's Family Friendly Comic Store! So, please respond! Let us know what you think!
Friday, March 30, 2007
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