We had a new customer in the store yesterday who inquired about our community service efforts. When I listed out a few of the things we have accomplished, she stated that we should publish them and let people know. Our response was that we do not participate in community service activites for the publicity, but rather for the personal and civic feelings.
Those of you who have frequented our store know that we put a great deal of effort in coming up with ideas for the West Valley Child Crisis Center, whether it be a raffle to purchase comics for them, hosting a dinner for the kids in our store, or even our very successful Christmas toy drive for the kids.
Also, we have donated to many local schools and community organizations, and have become involved in Mike Bullock's activities for the Comic Exchange Program in schools (see the link in our last post).
So, the question we post today... Should we include a community service page on our website to toot our own horn? The customer had a point... she stated that if she knew we were so involved with the community, she would have shopped in our store sooner to support our efforts. But, where do we draw the line for shameless promotion of our store through showcasing our community service efforts? Would you want to see some of the efforts that we promote to possibly get involved?
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3 comments:
The question isn't whether you are doing shameless promotion, but more are you doing this to truely aid the cause?
If you post a link/banner stating that you support or are a proud supporter of such and such cause, then you aren't tooting your own horn, you're just letting people know that you are a supporter of this cause and are proud to display it on your site.
If you force feed it to people, then thats a different story. With the woman saying that she would have shopped in your store a little sooner had she known you were a supporter of this cause, well, does she only shop at stores that support cause's she does?
Most likely not.
Your store, your rules...do whatever makes you comfortable.
Anything that portrays comic books and comic book stores can't be bad. Most people believe in the Simpson's Android Dungeon stereotype, so getting them to step into your store is the most difficult part. Once they see your store, it won't be difficult to change their opinion of comic book stores. As long as you can back up what you are saying, it's all good.
When I see a comic store. I think things that dont exist in the world like happy endings and people helping people. A never ending battle for peace. Now if someone is going to do something with promotion or tooting their own horns in a comic shop. Nah, I dont think to be bad. It must not be bad if its a comic shop. Since I know the Hopps. I'm proud to say that for a fact I know its not bad. Most places like that. Are the stores with a big sign written in the front...wrongful horn tooting happening.
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